E-marketing and commerce methods and tools (3 cr)
Code: 4A00FH71-3003
General information
- Enrolment period
- 15.03.2021 - 15.05.2021
- Registration for the implementation has ended.
- Timing
- 01.06.2021 - 31.07.2021
- Implementation has ended.
- Credits
- 3 cr
- Mode of delivery
- Contact learning
- Campus
- TAMK Main Campus
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Business Information Systems
- Teachers
- Jouni Viidanoja
- Course
- 4A00FH71
Objectives (course unit)
After completing the course, the student can and understand e-marketing and commerce methods and tools and business. Student can develop e-marketing and commerce from ICT point of view. In addition students get familiar with business cases.
Content (course unit)
Business cases
Innovation funding
Concept idea of product/service
Content for digimarketing
Data analytics and content management
Assessment criteria, satisfactory (1-2) (course unit)
The student knows the basic principles of e-marketing methods and tools.
The student knows the basic principles of business marketing.
The student knows the basic principles of content digimarketing and analytics.
The student knows the basic principles of innovation funding.
Assessment criteria, good (3-4) (course unit)
The student is able to evaluate principles of e-marketing methods and tools.
The student is able to know the basic principles of business marketing.
The student is able to know the basic principles of content digimarketing and analytics.
The student is able to evaluate the basic principles of innovation funding.
Assessment criteria, excellent (5) (course unit)
The student can use e-marketing methods and tools.
The student can use methods and tools for business marketing.
The student can use content digimarketing and analytics.
The student is able to develop business processes of innovation funding.
Assessment scale
0-5