International Business Environment (5cr)
Code: IM00DS54-3001
General information
- Enrolment period
- 12.12.2020 - 11.01.2021
- Registration for the implementation has ended.
- Timing
- 19.01.2021 - 13.04.2021
- Implementation has ended.
- Credits
- 5 cr
- RDI portion
- 1 cr
- Mode of delivery
- Contact learning
- Unit
- Media and Arts
- Campus
- TAMK Mediapolis
- Teaching languages
- English
- Seats
- 5 - 25
- Degree programmes
- Bachelor's Degree Programme in Media and Arts
- Teachers
- Media-and-Arts Virtuaalihenkilö
- Christopher Smith
- Kirsi Karimäki
- Person in charge
- Kirsi Karimäki
- Course
- IM00DS54
Objectives (course unit)
Student is able to
- analyze and do research on international markets and consumers
- design a business model and project plan for international markets
- communicate and cooperate with different cultures
- work as an active team member in a multicultural team
- do marketing and selling in an international field: benchmarking, pitching and negotiating
Content (course unit)
- the historical development of the international media industry
- international market, consuming and future trends analyzing
- ways of communicate and work in various business cultures
- impact of technologies of producing and distributing
Assessment criteria, satisfactory (1-2) (course unit)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Assessment criteria, good (3-4) (course unit)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Assessment criteria, excellent (5) (course unit)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Location and time
Online learning. Lessons and workshops on Zoom mainly on Tuesdays 9.30-12.30, the students need own device and web cam.
Exam schedules
No tests, but assignments and presentations.
Assessment methods and criteria
TAMK's general instruction for grading will be applied and details agreed (active attendance to the contact lessons, quality of the presentation and assignments) at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Assessment scale
0-5
Teaching methods
Lectures, assignments, issue based discussions, case solutions and students' presentations
Content scheduling
-Introduction and getting to know each others
-Intercultural communication
-International marketing
-Analyse and do research on international markets, consumers and future trends
Completion alternatives
The student should talk to the teacher individually if situation demands.
Practical training and working life cooperation
Students will connect to working life through their course project.
Further information
This course is part of Cultural export minor.