Modern Marketing and Project Management (5 cr)
Code: 3H00EA28-3003
General information
- Enrolment period
- 09.06.2021 - 31.08.2021
- Registration for the implementation has ended.
- Timing
- 01.08.2021 - 10.12.2021
- Implementation has ended.
- Credits
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Business Administration
- Campus
- TAMK Main Campus
- Teaching languages
- Finnish
- Seats
- 15 - 40
- Degree programmes
- Degree Programme in Business Administration
Objectives (course unit)
This course is an introduction into modern b to b-marketing. Students familiarize with marketing, communication and project management in theory and in practise.
After completing the course students
- know the basics of marketing
- know the basics of project management
- know how to act in a projectteam
- can plan and carry out a project
- can describe the oral and written communication in business.
Content (course unit)
What is modern marketing?
Where do the companies need marketing?
What are the competitive assets in marketing?
How do you communicate in business?
How do you utilize the project management tools?
How do you plan and carry out a project?
Assessment criteria, satisfactory (1-2) (course unit)
The student has performed the given exercises. The student knows the basic concepts of marketing, communication and project management.
Assessment criteria, good (3-4) (course unit)
The student has performed the given exercises. The student masters the basic concepts of marketing, communication and project management. The student is abel to solve practical problems concerning these topics and he can validate his solutons. The student can apply what he has learnt to practical situaitions.
Assessment criteria, excellent (5) (course unit)
The student has performed the given exercises. The student masters the basic concepts of marketing, communication and project management. The student is abel to solve and analyze practical problems concerning these topics and he can validate his solutions comprehensive. The student can search information independently and plan different solutions in demanding situations.
Exam schedules
Markkinoinnin tentti suoritus 18.8.-9.6.2021.
Miinan uusintapäivät 2021-2022:
ke 1.12.2021, ilmoittautuminen viimeistään ke 17.11.2021
ke 2.2.2022, ilmoittautuminen viimeistään ke 19.1.2022
ke 6.4.2022, ilmoittautuminen viimeistään 23.3.2022
ke 4.5.2022, ilmoittautuminen viimeistään 20.4.2022
Assessment scale
0-5
Teaching methods
Opintojakso toteutetaan pääosin verkossa. Kontaktikerroista ensimmäinen ja viimeinen ovat kampuksella ja muut tapaamiset verkon välityksellä.
Learning materials
Markkinointi: Yrityksen asiakasmarkkinointi, Bergström & Leppänen
Completion alternatives
Markkinoinnin perusteiden osuuden 1 op voi suorittaa valintakoekurssin hyväksiluvulla, aiemmin hankitun osaamisen näytöllä tai itseopiskelemalla aiheen videoluentojen avulla ja tekemällä verkkotentin.
Projektinhallinnan osuus 1 op suoritetaan tentillä tai hyväksiluvulla.
Kaikille yhteinen osuus on 3op:n markkinointiprojektin suunnitteleminen. Projektisuunnitelma tehdään pienryhmissä ja sitä ei voi suorittaa muulla tavalla.
Practical training and working life cooperation
Markkinointiprojektin suunnitelma toteutetaan oikealle yritykselle.