Digital Systems in Marketing (5cr)
Code: 3H00CE12-3005
General information
- Enrolment period
- 02.12.2019 - 31.12.2019
- Registration for the implementation has ended.
- Timing
- 16.03.2020 - 26.04.2020
- Implementation has ended.
- Credits
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Business Administration
- Campus
- TAMK Mänttä-Vilppula
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Business Administration
- Teachers
- Mari Stenvall
- Course
- 3H00CE12
Objectives (course unit)
The student knows how to start and manage e-marketing. He/she can take advantage of blogs and societies when working. The student and use digital media and knows the channels of it. He/she can select channels and provide content.
Content (course unit)
E-marketing
Blogs and e-networks/communities
Digital media
Channels of digital media
Choices of channels
Providing digital content
Assessment scale
0-5