Digital Systems in Marketing (5cr)
Course unit code: 3H00CE12
General information
- Credits
- 5 cr
Objectives
The student knows how to start and manage e-marketing. He/she can take advantage of blogs and societies when working. The student and use digital media and knows the channels of it. He/she can select channels and provide content.
Content
E-marketing
Blogs and e-networks/communities
Digital media
Channels of digital media
Choices of channels
Providing digital content