Strategy and Change Management, as well as Communication (5 cr)
Code: NY00EC63-3003
General information
- Enrolment period
- 01.02.2019 - 25.04.2019
- Registration for the implementation has ended.
- Timing
- 01.05.2019 - 25.11.2019
- Implementation has ended.
- Credits
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- RDI portion
- 3 cr
- Mode of delivery
- Online learning
- Unit
- Educations
- Campus
- TAMK Main Campus
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Master's Degree Programme in Social Services
- Teachers
- Kai Hintsanen
- Hannele Laaksonen
- Marjo Räsänen
- Person in charge
- Merja Sinkkonen
- Course
- NY00EC63
Objectives (course unit)
Student
Understand the importance of the values, mission and vision in strategic management
Know the criteria and methods of strategic management
Know the strategy process and affecting factors
Able to apply strategic management in their own domain and in organization
Understand the importance of the organizational communication in strategic management
Manages the appropriate communication channels
Understand the importance of communication in strategic change management
Content (course unit)
235/5000
- Mission, values, vision, strategy
- Strategy Process
- Strategic management
- Change Management
- The balanced scorecard (BSC)
- Implementation and communication strategy
- Learning organization
- Organizational, managerial and customer communication
Assessment criteria, satisfactory (1-2) (course unit)
The student is able to identify and define the key concepts and contents related to strategic management and communication.
Assessment criteria, good (3-4) (course unit)
The student is able to apply the essential contents of strategic management and communication at work organizations and companies.
Assessment criteria, excellent (5) (course unit)
The student is able to analyze strategic management and communication entities and combine them with professional context
Assessment scale
0-5