Business Planning 1 (2cr)

Objectives (course unit)

This business planning course provides both basic theory and hands-on guidance to business planning. Primary objective is for students to learn the basics of business planning (1st period) and be able to create such a plan (2nd period) for a virtual company.

After completing the course, the students will be able to:
• Understand the structure of a typical business plan
• Describe the purpose of each element of the business plan
• Apply basic business planning principles for the virtual company

Content (course unit)

• What is the importance of a business plan?
• What are the business idea, mission and vision of a business?
• How to define value proposition for different customer segments?
• How to position your own business in the market and gain competitive advantage?
• How to frame an opportunity and draft a business model?

Exam schedules

For detailed info, see Tabula

Assessment methods and criteria

Participation 30%
- Pre task & contact teaching
Small group assignments 30%
1. Draft your own business idea
2. Draft business model for your business idea
3. Draft an outline for a business plan based on your business idea
Exam (40%)
- Must pass to pass the course
- Exam alone max grade is 1 with grade 3-5 from exam

Assessment scale

0-5

Teaching methods

Contact teaching, collaborative work, individual work, digital learning tools, classroom exercises

Learning materials

1. Thomas Kubr, Heinz Marchesi, Daniel Ilar, and Herman Kienhui. 1998. Starting up - Achieving success with professional business planning (pdf)
2. Alexander Osterwalder and Yves Pigneur. 2010. Business model generation: a handbook for visionaries, game changers, and challengers. (e-book)
3. Articles and other materials selected by the teacher

Student workload

54 hours altogether:
- contact teaching (1/3),
- individual work (1/3)
- project work (1/3).

Content scheduling

1st period 2018

Completion alternatives

None

Practical training and working life cooperation

None

International connections

None

Further information

None

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

The student fails to show her/his required level of expertise in basic business planning concepts and underlying principles. Charasteristic to failed course are the following:
- The student fails to pass the exam
- The student fails to participate contact teaching
- The student fails to do small group assignments

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The students displays satisfactory level of expertise in basic business planning concepts and underlying principles. Charasteristic to grades 1-2 are the following:
- The student passes the exam with grade 1 or 2, at least
- The student participates contact teaching at least 2 times
- The student completes at least 2 small group assignment with grade pass

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The students displays good level of expertise in basic business planning concepts and underlying principles. Charasteristic to grades 3-4 are the following:
- The student passes the exam with grade 3 or 4, at least
- The student participates contact teaching at least 3 times
- The student completes at least 3 small group assignment with grade pass

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The students displays excellent level of expertise in basic business planning concepts and underlying principles. Charasteristic to grade 5 are the following:
- The student passes the exam with grade 5
- The student participates contact teaching at least 4 times
- The student completes all 4 small group assignment with grade pass