Customer-oriented Marketing Planning (10cr)

Code: 3H00CU37-3001

General information

Enrolment period: 11.06.2017 - 07.01.2018; Registration for the implementation has ended.

Timing: 18.01.2018 - 31.05.2018; Implementation has ended.

Credits: 10 cr

Mode of delivery: Contact learning

Unit: Business Administration

Campus: TAMK Main Campus

Teaching languages: Finnish

Seats: 0 - 40

Degree programmes: Degree Programme in Business Administration

Teachers: Mika Jokinen; Lea Sirèn; Miina Kivelä

Person in charge: Mika Jokinen

Course: 3H00CU37

Objectives (course unit)

The student can execute customer related marketing. He/she knows the methods of marketing research and planning. The student can make small-scale marketing plans. He/she can use the graphic software applications.

Content (course unit)

Customer related marketing
Research and planning of marketing
Marketing plan
Graphic design and basic use of graphic software applications.

Prerequisites (course unit)

1. year studies or similar skills and knowledge.

Exam schedules

Ei tenttiä

Learning materials

Suositeltava kirjallisuus:
Bergström, S. 2015. Yrityksen asiakasmarkkinointi.
Filenius, M. 2015. Digitaalinen asiakaskokemus: menesty monikanavaisessa liiketoiminnassa
Löytänä, J. 2011. Asiakaskokemus: palvelubisneksestä kokemusbisnekseen
Löytänä, J. 2014. Asiakkaan aikakausi

Student workload

Graafiset julkaisuohjelmat (3 op)
Markkinointitutkimus (3 op)
Mystery Shopping (1 op)
Markkinointisuunnitelma (3 op)

Content scheduling

Kuvaus Tabulassa