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Modern IT-Communication (5 cr)

Code: 3H00CT24-3004

General information


Enrolment period
27.02.2017 - 22.05.2017
Registration for the implementation has ended.
Timing
29.05.2017 - 11.06.2017
Implementation has ended.
Credits
5 cr
Local portion
1 cr
Virtual portion
4 cr
RDI portion
3 cr
Mode of delivery
Blended learning
Unit
Business Administration
Campus
TAMK Main Campus
Teaching languages
English
Seats
12 - 30
Degree programmes
Bachelor's Degree Programme in International Business
Degree Programme in Business Information Systems
Degree Programme in Business Administration
Teachers
Miina Kivelä
Person in charge
Miina Kivelä
Course
3H00CT24

Objectives (course unit)

Students learn to know how to use social media for the marketing and selling purposes in the companies
Students learn how to implement and plan content in digital marketing channels
Students learn how to communicate in multicultural environment using online-tools

Content (course unit)

Online communication tools, social media and content planning for companies and using video for online purposes

Location and time

Course takes place in Kauppi, Y-kampus C1.

Teaching methods

Modern IT communication-course is a two-week intensive course about digital marketing, online communication, social media and content planning. The students will work in small groups inplementing a real life company assingnment.
In addition to the projects, students will make a pre-assignment before the course starts. Pre-assignments open one week prior the course. More detailed instructions will follow online. After the course there will be a learning diary assignment. Students will also make a presentation and a report or a plan for the company.
During the course students will learn about project work, online tools, producing content for company digital channels and online marketing.
Language: English

Student workload

Pre-assignment: presentation & online assignments prior the course
Meetings with coach every day Mon-Fri at 9-12 in the morning. Group work in the afternoon.
Presentation and report/plan for the company.
Learning diary after the course.

Practical training and working life cooperation

Course will be implemented in co-operation with real life companies.

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