International Business (5 cr)

Objectives (course unit)

This course describes the internationalization process of small and medium sized enterprises (SME’s). Students analyze international marketing environment and they learn how it affects the international marketing strategy. The course covers international entry modes and decisions related to international marketing mix.

After completing the course, the students will be able to:

Analyze the international marketing environment (PESTEL)
Describe the main entry modes in international trade.
Apply the knowledge of the international marketplace to international marketing strategy.
Analyze the marketing mix decisions when entering to a new target country.
Work effectively in a multicultural team.

Content (course unit)

What are the special features of an international marketing environment?
How does international environment affect the international marketing strategy?
What are the main entry modes in international trade?
What are the main product strategies when entering to a new target country?
What are the factors affecting export pricing and promotional mix decisions in the international marketplace?

Evaluation methods and criteria

Individual presentations and marketing plan

Teaching methods

Lecturing, Coaching, Discussing and Sharing the knowledge

Learning materials

Selected tools and topics in business planning e.g. Internatl readiness for Internationalization, Market analysis tools such as PESTLE, SWOT, 4P, Competitor analysis, Marketing positioning and strategy creation, Marketing-Mix and Market entry modes.

Practical training and working life cooperation

Real business cases involved