Business Planning 1 (2cr)

Objectives (course unit)

This business planning course provides both basic theory and hands-on guidance to business planning. Primary objective is for students to learn the basics of business planning (1st period) and be able to create such a plan (2nd period) for a virtual company.

After completing the course, the students will be able to:
• Understand the structure of a typical business plan
• Describe the purpose of each element of the business plan
• Apply basic business planning principles for the virtual company

Content (course unit)

• What is the importance of a business plan?
• What are the business idea, mission and vision of a business?
• How to define value proposition for different customer segments?
• How to position your own business in the market and gain competitive advantage?
• How to frame an opportunity and draft a business model?

Exam schedules

Tuesday October 11, 2016
Retake Tuesday December 13, 2016

Assessment methods and criteria

- Individual exam
- Active participation

Teaching methods

Connectivist learning philosophy, contact teaching, collaborative work, individual work, digital learning tools, classroom exercises

Learning materials

Articles and other materials selected by the teacher.
e-book or printed book: Alexander Osterwalder and Yves Pigneur. 2010. Business model generation: a handbook for visionaries, game changers, and challengers.

Student workload

54 hours altogether:
- contact teaching & virtual learning (1/3),
- individual work (1/3)
- project work (1/3).

Content scheduling

1st period 2016

Completion alternatives

None

Practical training and working life cooperation

None

International connections

None

Further information

None

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

Fails to complete any of the required assignments.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Student understands the basics of business planning and how to build a business model, verified by the exam at basic level.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Student understands the basics of business planning and how to build a business model, verified by the exam at good level.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Student understands the basics of business planning and how to build a business model, verified by the exam at exellent level.