Introduction to Experience Economy (2cr)

Objectives (course unit)

Selling goods and services is not enough in modern economy. There is a need to consider the extra value of business supply by designing holistic, multisensory experiences for customers. Tourism is a typical business sector to implement experience economy characteristics and benefit from it.

After completing the course, the students will be able to:
• Understand and identify the nature and the characteristics of experience economy.
• Comprehend the characteristics of tourism business
• Apply theories of experience economy, tourist motivational factors and tourist typology in business planning

Content (course unit)

• What is experience economy about and how can we recognize it in modern world?
• What kind of a phenomenon is tourism and what are the main types of tourism business?
• How to apply the characteristics of tourism phenomenon in business planning?

Exam schedules

Exam together with courses in 1. period on 11th October

Assessment methods and criteria

Team working, presentations, discussion, exam. Understanding experience economy, identifying characteristics and nature of it and tourism business, applying academic material and reflecting it in business planning.

Assessment scale

0-5

Teaching methods

Lectures, team working, discussion, presentation

Learning materials

Is published in Tabula 3B00CT29-3001

Student workload

Is specified in Tabula course 3B00CT29-3001

Content scheduling

Is specified in Tabula course 3B00CT29-3001

Completion alternatives

Must be discussed with teacher beforehand

Practical training and working life cooperation

Students are free to contact companies when conducting tasks

International connections

International student group, case companies could be international

Further information

Attending classes is necessary in order to pass the course. Learning is highly based on intensive working during lectures.

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

No participation or poor participating in team working. Student is not able to apply the experience economy and tourism principles/theories, student is not able to understand and apply material presented.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Student is partly understanding and applying the experience economy and tourism principles/theories. Student is able to discuss and consider only few characteristics when conducting the tasks. Material presented for the tasks is only partly applied and understood.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Student understands and applies theories of experience economy and tourism. Student is able to consider and discuss most of the significant characteristics of experience economy and tourism and presents examples. Material presented for the tasks is well applied.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Student implements thorough understanding of the experience economy and tourism concepts and characteristics and is able to apply these fluently in business planning. Discussing and reflecting the ideas and characteristics of experience economy and tourism is fluent by various examples and own, new ideas or perspectives. Material presented for the tasks is carefully applied.