Introduction to Experience Economy (2cr)

Objectives

Selling goods and services is not enough in modern economy. There is a need to consider the extra value of business supply by designing holistic, multisensory experiences for customers. Tourism is a typical business sector to implement experience economy characteristics and benefit from it.

After completing the course, the students will be able to:
• Understand and identify the nature and the characteristics of experience economy.
• Comprehend the characteristics of tourism business
• Apply theories of experience economy, tourist motivational factors and tourist typology in business planning

Content

• What is experience economy about and how can we recognize it in modern world?
• What kind of a phenomenon is tourism and what are the main types of tourism business?
• How to apply the characteristics of tourism phenomenon in business planning?