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Modern Digital SellingLaajuus (1 cr)

Code: NN00FO11

Credits

1 op

Objectives

This course provides an introduction into digital sales. During this online course you will get an overview into different areas of digital selling including social selling, using buyer personas and organizing online sales meetings.

Learning outcomes
After completing the course you:
• will have a basic understanding what digital sales consists of
• know how to set and measure goals in digital sales
• know how to use buyer personas
• understand how to create value in online world
• describe the basic steps on customer journey
• know how to organize an online sales meeting

Content

This course will cover the next six topics:
• Introduction to digital selling
• How to you set goals and track process in digital sales?
• How can you use buyer personas in digital sales?
• How do you help and create value to customers instead of pushing?
• How do you convert leads into customers?
• How do you do selling 100% online?

Assessment criteria, pass/fail

Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.

Enrolment period

01.08.2023 - 31.07.2024

Timing

01.08.2023 - 31.08.2024

Credits

1 op

Virtual portion

1 op

Mode of delivery

Online learning

Unit

HUBS

Teaching languages
  • Finnish
  • English
Seats

20 - 3000

Degree programmes
  • Cross-study in the Tampere Universities Community
Teachers
  • Miina Kivelä
Person in charge

Miina Kivelä

Groups
  • 23CAMPUSONLINE
    CAMPUSONLINE
  • 23KVHN2S
    Exchange Students International Business autumn 2023
  • 22IB
  • 24CAMPUSONLINE
    CAMPUSONLINE
  • 21IB
  • VAPAA

Objectives (course unit)

This course provides an introduction into digital sales. During this online course you will get an overview into different areas of digital selling including social selling, using buyer personas and organizing online sales meetings.

Learning outcomes
After completing the course you:
• will have a basic understanding what digital sales consists of
• know how to set and measure goals in digital sales
• know how to use buyer personas
• understand how to create value in online world
• describe the basic steps on customer journey
• know how to organize an online sales meeting

Content (course unit)

This course will cover the next six topics:
• Introduction to digital selling
• How to you set goals and track process in digital sales?
• How can you use buyer personas in digital sales?
• How do you help and create value to customers instead of pushing?
• How do you convert leads into customers?
• How do you do selling 100% online?

Assessment criteria, pass/fail (course unit)

Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.

Assessment scale

Pass/Fail