Successful CustomershipLaajuus (5 cr)
Code: 3H00GN76
Credits
5 op
Objectives
The aim of the course is to focus on the customer and their needs to make business more profitable and sustainable.
After completing the course, the student will
- understand the importance and principles of communication and customer management in a successful business.
- can make and use calculations to achieve results.
Content
What is the role of customer and crisis communication in business?
Why is customer-centric marketing needed in the digital world?
How do you use economic mathematics in business?
Assessment criteria, satisfactory (1-2)
The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.
Assessment criteria, good (3-4)
The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.
Assessment criteria, excellent (5)
The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.
Enrolment period
24.09.2024 - 23.10.2024
Timing
24.10.2024 - 31.12.2024
Credits
5 op
Mode of delivery
Contact teaching
Unit
Entrepreneurship (Proacademy)
Campus
TAMK Main Campus
Teaching languages
- Finnish
Teachers
- Hanna Saraketo
- Mikael Lindell
Groups
-
24TIJO
Objectives (course unit)
The aim of the course is to focus on the customer and their needs to make business more profitable and sustainable.
After completing the course, the student will
- understand the importance and principles of communication and customer management in a successful business.
- can make and use calculations to achieve results.
Content (course unit)
What is the role of customer and crisis communication in business?
Why is customer-centric marketing needed in the digital world?
How do you use economic mathematics in business?
Assessment criteria, satisfactory (1-2) (course unit)
The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.
Assessment criteria, good (3-4) (course unit)
The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.
Assessment criteria, excellent (5) (course unit)
The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.
Assessment scale
0-5
Enrolment period
02.07.2024 - 31.07.2024
Timing
21.10.2024 - 31.12.2024
Credits
5 op
Mode of delivery
Contact teaching
Unit
Entrepreneurship and Team Leadership (Proacademy)
Campus
TAMK Main Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business Administration
Teachers
- Annikka Lepola
- Tanja Verho
Groups
-
24ENTREEntrepreneurship and Team Leadership, syksy 2024
Objectives (course unit)
The aim of the course is to focus on the customer and their needs to make business more profitable and sustainable.
After completing the course, the student will
- understand the importance and principles of communication and customer management in a successful business.
- can make and use calculations to achieve results.
Content (course unit)
What is the role of customer and crisis communication in business?
Why is customer-centric marketing needed in the digital world?
How do you use economic mathematics in business?
Assessment criteria, satisfactory (1-2) (course unit)
The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.
Assessment criteria, good (3-4) (course unit)
The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.
Assessment criteria, excellent (5) (course unit)
The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.
Assessment scale
0-5