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Retail Trade Environment and Competitive ToolsLaajuus (5 cr)

Code: 3H00EM61

Credits

5 op

Objectives

Trade and entrepreneurship studies are a study module organized by The K-Retailers’ Association. These e-learning studies cover retail sector and retailer entrepreneurship in Finland. The course Retail Trade Environment and Competitive Tools is one of three courses in this module, dealing with retail in-dustry, customers, distribution channels and competitive tools in retail sector.

The students
- can form a general view on retail trade and its importance in Finland
- can describe the different fields of business in retail trade and the target groups’ behavior and spending
- know the role and duties of supply chain in retail trade
- understand competition tools of retail trade
- can define the role of a retail entrepreneur in a chain store business.

Content

What are the basic concepts of retail trade in Finland?
What special characteristic des the customers of retail sector have?
What is the role of a store as part of supply chain?
What is K-retailer entrepreneurship?
What are the competitive tools of a store?

Assessment criteria, satisfactory (1-2)

The student is able to prove they have the command of the most essential basic concepts of
retail trade.

Assessment criteria, good (3-4)

The student is able to prove they have the command of basic concepts of retail trade and they
recognize the basic principles of retail trade.

Assessment criteria, excellent (5)

The student is able to prove they have the command of basic concepts of retail trade and understand the basic principles of retail trade.

Enrolment period

03.06.2024 - 31.05.2025

Timing

01.08.2024 - 31.07.2025

Credits

5 op

Virtual portion

5 op

RDI portion

3 op

Mode of delivery

Distance learning

Unit

Business Administration

Campus

TAMK Main Campus

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Business Administration
Teachers
  • Tuula Niemi
Groups
  • 22LIKOM
  • 22LIKOT
  • 22LIKOH
  • 22LIKOJ

Objectives (course unit)

Trade and entrepreneurship studies are a study module organized by The K-Retailers’ Association. These e-learning studies cover retail sector and retailer entrepreneurship in Finland. The course Retail Trade Environment and Competitive Tools is one of three courses in this module, dealing with retail in-dustry, customers, distribution channels and competitive tools in retail sector.

The students
- can form a general view on retail trade and its importance in Finland
- can describe the different fields of business in retail trade and the target groups’ behavior and spending
- know the role and duties of supply chain in retail trade
- understand competition tools of retail trade
- can define the role of a retail entrepreneur in a chain store business.

Content (course unit)

What are the basic concepts of retail trade in Finland?
What special characteristic des the customers of retail sector have?
What is the role of a store as part of supply chain?
What is K-retailer entrepreneurship?
What are the competitive tools of a store?

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to prove they have the command of the most essential basic concepts of
retail trade.

Assessment criteria, good (3-4) (course unit)

The student is able to prove they have the command of basic concepts of retail trade and they
recognize the basic principles of retail trade.

Assessment criteria, excellent (5) (course unit)

The student is able to prove they have the command of basic concepts of retail trade and understand the basic principles of retail trade.

Assessment scale

0-5

Enrolment period

05.06.2023 - 03.06.2024

Timing

31.07.2023 - 31.07.2024

Credits

5 op

Virtual portion

5 op

RDI portion

3 op

Mode of delivery

Distance learning

Unit

Business Administration

Campus

TAMK Main Campus

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Business Administration
Teachers
  • Tuula Niemi
Person in charge

Tuula Niemi

Groups
  • 21LIKOT
  • 21LIKOM
  • 21LIKOJ
  • 21LIKOH

Objectives (course unit)

Trade and entrepreneurship studies are a study module organized by The K-Retailers’ Association. These e-learning studies cover retail sector and retailer entrepreneurship in Finland. The course Retail Trade Environment and Competitive Tools is one of three courses in this module, dealing with retail in-dustry, customers, distribution channels and competitive tools in retail sector.

The students
- can form a general view on retail trade and its importance in Finland
- can describe the different fields of business in retail trade and the target groups’ behavior and spending
- know the role and duties of supply chain in retail trade
- understand competition tools of retail trade
- can define the role of a retail entrepreneur in a chain store business.

Content (course unit)

What are the basic concepts of retail trade in Finland?
What special characteristic des the customers of retail sector have?
What is the role of a store as part of supply chain?
What is K-retailer entrepreneurship?
What are the competitive tools of a store?

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to prove they have the command of the most essential basic concepts of
retail trade.

Assessment criteria, good (3-4) (course unit)

The student is able to prove they have the command of basic concepts of retail trade and they
recognize the basic principles of retail trade.

Assessment criteria, excellent (5) (course unit)

The student is able to prove they have the command of basic concepts of retail trade and understand the basic principles of retail trade.

Assessment scale

0-5

Enrolment period

01.07.2022 - 30.06.2023

Timing

01.08.2022 - 31.07.2023

Credits

5 op

Virtual portion

5 op

RDI portion

3 op

Mode of delivery

Distance learning

Unit

Business Administration

Campus

TAMK Main Campus

Teaching languages
  • Finnish
Seats

0 - 50

Degree programmes
  • Degree Programme in Business Administration
Teachers
  • Tuula Niemi
Person in charge

Tuula Niemi

Groups
  • 20LIKOH
  • 20LIKOM
  • 20LIKOJ
  • 20LIKOTA
  • 20LIKOTB

Objectives (course unit)

Trade and entrepreneurship studies are a study module organized by The K-Retailers’ Association. These e-learning studies cover retail sector and retailer entrepreneurship in Finland. The course Retail Trade Environment and Competitive Tools is one of three courses in this module, dealing with retail in-dustry, customers, distribution channels and competitive tools in retail sector.

The students
- can form a general view on retail trade and its importance in Finland
- can describe the different fields of business in retail trade and the target groups’ behavior and spending
- know the role and duties of supply chain in retail trade
- understand competition tools of retail trade
- can define the role of a retail entrepreneur in a chain store business.

Content (course unit)

What are the basic concepts of retail trade in Finland?
What special characteristic des the customers of retail sector have?
What is the role of a store as part of supply chain?
What is K-retailer entrepreneurship?
What are the competitive tools of a store?

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to prove they have the command of the most essential basic concepts of
retail trade.

Assessment criteria, good (3-4) (course unit)

The student is able to prove they have the command of basic concepts of retail trade and they
recognize the basic principles of retail trade.

Assessment criteria, excellent (5) (course unit)

The student is able to prove they have the command of basic concepts of retail trade and understand the basic principles of retail trade.

Assessment scale

0-5

Enrolment period

02.07.2021 - 12.06.2022

Timing

01.08.2021 - 12.06.2022

Credits

5 op

Virtual portion

5 op

RDI portion

3 op

Mode of delivery

Distance learning

Unit

Business Administration

Campus

TAMK Main Campus

Teaching languages
  • Finnish
Seats

0 - 100

Degree programmes
  • Degree Programme in Business Administration
Teachers
  • Pia Lamminsivu
  • Tuula Niemi
Person in charge

Tuula Niemi

Groups
  • 19LIKOJ
  • 19LIKOH
  • 19LIKOT
  • 19LIKOM

Objectives (course unit)

Trade and entrepreneurship studies are a study module organized by The K-Retailers’ Association. These e-learning studies cover retail sector and retailer entrepreneurship in Finland. The course Retail Trade Environment and Competitive Tools is one of three courses in this module, dealing with retail in-dustry, customers, distribution channels and competitive tools in retail sector.

The students
- can form a general view on retail trade and its importance in Finland
- can describe the different fields of business in retail trade and the target groups’ behavior and spending
- know the role and duties of supply chain in retail trade
- understand competition tools of retail trade
- can define the role of a retail entrepreneur in a chain store business.

Content (course unit)

What are the basic concepts of retail trade in Finland?
What special characteristic des the customers of retail sector have?
What is the role of a store as part of supply chain?
What is K-retailer entrepreneurship?
What are the competitive tools of a store?

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to prove they have the command of the most essential basic concepts of
retail trade.

Assessment criteria, good (3-4) (course unit)

The student is able to prove they have the command of basic concepts of retail trade and they
recognize the basic principles of retail trade.

Assessment criteria, excellent (5) (course unit)

The student is able to prove they have the command of basic concepts of retail trade and understand the basic principles of retail trade.

Assessment scale

0-5