Study Guide

Objectives

During the course the student will carry out an assignment-based sales and marketing project.
The student will be able to
- plan and execute a sales and marketing project
- set goals and performance indicators to the project
- act as a project team member
- use a digital sales and marketing software supporting project work
- document the project and present its results

Content

How to plan and execute a successful sales and marketing project?
How to act as a member of a well-functioning team?
How to apply a sales and marketing software in a project?
How to measure the results of a project?
How to present the results of a project?

Assessment criteria, satisfactory (1-2)

The student can identify project phases and knows some project indicators. The student recognizes the basic principles of teamwork. The student can use the marketing and sales software with guidance.

Assessment criteria, good (3-4)

The student can classify different project phases and is able to set versatile indicators and targets to the project. The student can act as part of the team. The student is able to estimate the basic principles of teamwork. The student is able to use the sales and marketing software independently with the help of pre-instructions.

Assessment criteria, excellent (5)

The student comprehends different project stages as a whole and can offer solid argumentation for the chosen project indicators and targets. The student can act as a constructive team member and understands the meaning of successful teamwork. The student can apply the marketing and sales software in an optimal way supporting the project.