E-marketing and commerce methods and toolsLaajuus (3 cr)
Code: 4A00FH71
Credits
3 op
Objectives
After completing the course, the student can and understand e-marketing and commerce methods and tools and business. Student can develop e-marketing and commerce from ICT point of view. In addition students get familiar with business cases.
Content
Business cases
Innovation funding
Concept idea of product/service
Content for digimarketing
Data analytics and content management
Assessment criteria, satisfactory (1-2)
The student knows the basic principles of e-marketing methods and tools.
The student knows the basic principles of business marketing.
The student knows the basic principles of content digimarketing and analytics.
The student knows the basic principles of innovation funding.
Assessment criteria, good (3-4)
The student is able to evaluate principles of e-marketing methods and tools.
The student is able to know the basic principles of business marketing.
The student is able to know the basic principles of content digimarketing and analytics.
The student is able to evaluate the basic principles of innovation funding.
Assessment criteria, excellent (5)
The student can use e-marketing methods and tools.
The student can use methods and tools for business marketing.
The student can use content digimarketing and analytics.
The student is able to develop business processes of innovation funding.