Study Guide

Objectives (course unit)

The course gives an understanding of basic visual theory and the rules of visual composition, as well as makes the student familiar with software tools for creating pixel- and vector-based graphics, 3D graphics and of the possibilities of AI-generated graphics.

Familiarising with pixel and vector graphics, 3D graphics and of the possibilities of AI-generated graphics. Knowing the essential concepts of visual composition, including colour theory and Gestalt principles, as well as the use of essential software for creating pixel and vector graphics. Understand image formats and the basic principles of layout, as well as visualisation with generative artificial intelligence.

Content (course unit)

Course content:
• Essential concepts of visual composition in theory and in practice.
• The principles of pixel and vector graphics and image formats.
• Image formats and the basic principles of layouts and visualisation techniques for various media and publications.

Assessment criteria, satisfactory (1-2) (course unit)

The student:
• Is able to identify and define phenomena and basic concepts related to the field.
• Performs the assigned tasks under supervision/assistance. Knows different procedures but cannot justify their choices. Performs routine, pre-learned tasks.
• Knows how to give and receive feedback. Examines and evaluates things from one's own point of view. Works adequately in a group. Identifies practices important in the field of visual design. Takes responsibility for their own performance.

Assessment criteria, good (3-4) (course unit)

The student:
• Outlines the relationships between phenomena and concepts related to the field. Is able to understand how visual design principles can be applied to various platforms and publications.
• Is able to choose the most suitable procedure from different options and justify their choice. Shows a good visual eye and is able to express their ideas visually.
• Is able to give and receive feedback actively and constructively. Examines and evaluates issues from both their own perspective and that of their community. Is able to cooperate responsibly and is ready to develop their interaction skills further.

Assessment criteria, excellent (5) (course unit)

The student:
• Understands large-scale entities in visual design and the relationships between them. Is able to generalise, analyse and connect within a professional context.
• Is able to look for different working methods and solution options, justify choices and try out new models. Evaluate solutions creatively and create new ones​. Finds new and insightful solutions to express their message visually.
• Uses feedback systematically as a tool for professional growth and that of their community. Examine and evaluate themselves and the community or work entity in which they work in their own professional field. Is able to cooperate and act responsibly, flexibly and constructively.

Assessment scale

0-5