Event Management and MarketingLaajuus (5 cr)
Code: IM00GR85
Credits
5 op
Objectives
The Event Production and Management course includes the production and management of various music events, such as clubs, concerts and festivals.
The student is able to:
Create a project for various events.
Understand the needs of ticket buyers.
Identify event customer journey map.
Progress logically event management.
Understand licenses, permits and restrictions.
Draw an event marketing plan.
Content
The course aims to develop a solid understanding of the structure of the industry, how to use professional terminology in contract negotiations and how to draw up effective contracts. In addition, insight into future trends and developments in the event industry is incorporated. Teamwork, project management skills, and cooperating effectively in an international group and project environment are introduced.
Assessment criteria, satisfactory (1-2)
The student demonstrates basic knowledge of the structure of the events industry and the needs of consumers. The student demonstrates a good ability to interact in discussions related to the field and is good at giving and receiving feedback. The student actively participates in the assigned work and reporting.
Assessment criteria, good (3-4)
The student demonstrates good knowledge of the structure of the events industry and the needs of consumers. The student demonstrates a good ability to interact in discussions related to the field and is good at giving and receiving feedback. The student works actively as a valuable member of the group and reports on his work in a structured manner.
Assessment criteria, excellent (5)
The student demonstrates excellent knowledge of the structure of the events industry and the needs of consumers. The student demonstrates an excellent ability to interact in discussions related to the field and is excellent at giving and receiving feedback. The student is motivated and takes full responsibility for his own and the group's performance, showing a strong commitment to both his work and reporting.
Enrolment period
02.12.2024 - 31.12.2024
Timing
01.01.2025 - 31.07.2025
Credits
5 op
Mode of delivery
Contact teaching
Unit
Media and Arts
Campus
TAMK Mediapolis
Teaching languages
- English
Degree programmes
- Bachelor's Degree Programme in Media and Arts
Teachers
- Media-and-Arts Virtuaalihenkilö
- Harri Karvinen
- Sohvi Sirkesalo
Person in charge
Harri Karvinen
Groups
-
24MEDIAARTDegree Programme in Media and Arts
-
23MEDIAARTDegree Programme in Media and Arts
-
22MEDIAART
-
21MEDIAART
Objectives (course unit)
The Event Production and Management course includes the production and management of various music events, such as clubs, concerts and festivals.
The student is able to:
Create a project for various events.
Understand the needs of ticket buyers.
Identify event customer journey map.
Progress logically event management.
Understand licenses, permits and restrictions.
Draw an event marketing plan.
Content (course unit)
The course aims to develop a solid understanding of the structure of the industry, how to use professional terminology in contract negotiations and how to draw up effective contracts. In addition, insight into future trends and developments in the event industry is incorporated. Teamwork, project management skills, and cooperating effectively in an international group and project environment are introduced.
Assessment criteria, satisfactory (1-2) (course unit)
The student demonstrates basic knowledge of the structure of the events industry and the needs of consumers. The student demonstrates a good ability to interact in discussions related to the field and is good at giving and receiving feedback. The student actively participates in the assigned work and reporting.
Assessment criteria, good (3-4) (course unit)
The student demonstrates good knowledge of the structure of the events industry and the needs of consumers. The student demonstrates a good ability to interact in discussions related to the field and is good at giving and receiving feedback. The student works actively as a valuable member of the group and reports on his work in a structured manner.
Assessment criteria, excellent (5) (course unit)
The student demonstrates excellent knowledge of the structure of the events industry and the needs of consumers. The student demonstrates an excellent ability to interact in discussions related to the field and is excellent at giving and receiving feedback. The student is motivated and takes full responsibility for his own and the group's performance, showing a strong commitment to both his work and reporting.
Assessment scale
0-5