Customer Analytics (5 cr)

Objectives (course unit)

The student - is able to identify the most important internal and external sources of information for the customer experience. - is able to combine customer information from internal and external data sources. - is able to form business performance indicators and metrics from customer data

Prerequisites (course unit)

Suositeltavaa on, että opiskelijalla on aiemmin suoritettu korkeakoulututkinto.

Location and time

20.3.2025 - 22.5.2025. Online lectures Thu 20.3.2025, Thu 10.4.2025, Thu 8.5.2025. Online lectures are not mandatory but recommended. The lectures are scheduled at the beginning of the course, and other tasks of the course are performed on the basis of the information used in them.

Exam schedules

Exam after the last lectures and exercises. Two re-examinations at separately announced times.

Assessment methods and criteria

Exercise pass/fail Exam

Assessment scale

1-5

Teaching methods

The course has online lectures and self-study material. Students will do an assignment and exam related to the topics of the course.

Learning materials

Lecture and self-study material. Other materials indicated by the teacher.

Student workload

The course is 5 cr = 135 hours. Contact teaching 12 hours Independent study 50 hours Exercise 50 hours Exam preparation 21 hours Exam 2 hours

Content scheduling

Internal and external sources of information related to the customer experience Combining internal and external customer information from a business perspective Calculation of business key figures formed from customer data Customer data as part of Customer Relationship Management Practices

Completion alternatives

The course is completed only according to the presented model

Practical training and working life cooperation

It is possible to complete the course assignment, for example, at your own workplace or in your own company.

International connections

Studying takes place online. Course material, information, return of assignments and exam in Moodle.