Marketing and Business (5 cr)

Objectives (course unit)

On completion of the study course, the student - Understands what marketing is, why is it needed, and of which elements it consists of - Understands the operational environment of marketing efforts - Masters the basic concepts in the field of marketing - Masters the basics of productizing, branding and digital marketing - Is able to apply the received knowledge to the homework of the course - Is able to recognize aspects and deeds of marketing in everyday life situations - Understands the basic functions of a company eg. the importance of strategy, the main principles of leadership, budgeting, pricing and accounting.

Content (course unit)

This study course introduces the basic concepts of marketing in an inspiring way, and opens up many aspects, for what reasons and how it is done both in private and public sector. The content consists of presentations and video speeches of representatives from work life – a CEO of a media agency, a brand manager from the Association of Finnish Work and a digital marketing specialist of a B2B communication agency. Related exercises and assignments enhance the learning process of a student. The basics of business consist of an introduction to strategy, leadership, budgeting, pricing, and cost accounting.

Location and time

Course environment is Metropolia's Moodle and course can be done in own pace.

Exam schedules

Online.

Assessment scale

Hyväksytty/Hylätty

Teaching methods

Course is 100% online (self-study) course which can be done in own pace.

Learning materials

Online.

Student workload

Depends on the student's starting level.

Content scheduling

Up to student her-/himself.

Completion alternatives

N/A

Practical training and working life cooperation

N/A

International connections

N/A