How to Improve your Communications using ChatGPT? (3 cr)
Code: C-10065-TT00GD77-3001
General information
- Enrolment period
- 13.01.2025 - 31.12.2025
- Registration for the implementation has begun.
- Timing
- 15.01.2025 - 31.12.2026
- Implementation is running.
- Credits
- 3 cr
- Institution
- Metropolia University of Applied Sciences, Karaportti 2
- Teaching languages
- English
- Seats
- 0 - 500
- Course
- C-10065-TT00GD77
Objectives (course unit)
This course discusses the use of the ChatGPT artificial intelligence (AI) system for marketing support. At first, the basic concepts of artificial intelligence-based systems are reviewed at a general level. After that, we move on to describe the structure and operation of ChatGPT. The examples of use are selected from the field of marketing. In addition, the creation of images using artificial intelligence is discussed.
Content (course unit)
1. Artificial Intelligence 2. Machine learning 3. ChatGPT 4. Using ChatGPT 5. Creating images with DALL-E 6. ChatGPT in marketing
Location and time
Course is delivered via Metropolia's Viope environment and it can be done in own pace.
Exam schedules
Online.
Assessment methods and criteria
After you have completed 80% of the exercises (Open & Quiz), please notify us by sending an email to viopesupport@metropolia.fi. Be sure to include a screenshot of your progress from the "My Corner" page, which is located on the left. In addition, please write a learning diary of 2-3 A4 pages and include it with your email.
Assessment scale
Hyväksytty/Hylätty
Teaching methods
100% online (Self-Study) course.
Learning materials
Online.
Student workload
Course can be done in own pace. So, the timetable is up to student her-/himself.
Content scheduling
Course can be done in own pace. So, the timetable is up to student her-/himself.
Completion alternatives
None.
Practical training and working life cooperation
None.