Instagram as a Marketing Tool (5 cr)

Objectives (course unit)

- What is Instagram and where it came from - Basic functionality - Instagram stories and IGTV - Mastering Hastags - Nonprofit, local markets, international markets - Content BluePrint - Daily actions checklist - Supporteam buildup - Copywrites - Engagement triggers - Contents & freebies - Direct sell in Instagram - User Generated contens, campaigns that has multiple steps - Advertising - Agency help & influencers

Content (course unit)

The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Location and time

Online in Metropolia's Moodle environment.

Exam schedules

Online.

Assessment methods and criteria

Pass after all lessons has been completed successfully and the Final test has been passed. The lessons are studied in order. When a lesson is studied, the next lesson opens. At the end of each lesson is a rehearse quiz. The passing score of the quiz is 50%, and it can be tried twice. Final Test Minimum passing score for the test is 50%. If not achieved, you have to retake the test. Retake limit is 3.

Assessment scale

Hyväksytty/Hylätty

Teaching methods

100% online (Self-Study) course which can be done in own pace. The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Learning materials

N/A

Student workload

Up to Student her-/himself.

Content scheduling

Up to Student her-/himself.

Completion alternatives

N/A

Practical training and working life cooperation

N/A

International connections

N/A