Digital Business (5 cr)

Objectives (course unit)

After completing the course student will be able to plan measures related to the maintenance and development of ecommerce and be able to utilize the tools provided by the systems to maintain and develop ecommerce. The student will be able to understand the basics of profitable business and be able to apply its principles in decision making

Content (course unit)

- Ecommerce platforms and payment traffic - Logistics and ERP - Designing and implementing content and customer benefits - Ecommerce visibility and new customer acquisition - Planning and monitoring business profitability - sustainability in ecommerce

Prerequisites (course unit)

Marketing or equivalent competences

Location and time

Online lectures on Mondays from August 25 to October 13, 2025, from 14:00 to 16:00. Participation instructions will be available in the OMA workspace before the course begins.

Exam schedules

No exams, no retakes.

Assessment methods and criteria

The assessment of the course consists primarily of the points earned from group and individual assignments. The teachers will present the scoring criteria in connection with the assignment instructions. Grading scale and corresponding grades: • Below 50 points: Fail • 50 - 59 points: 1 • 60 - 69 points: 2 • 70 - 79 points: 3 • 80 - 89 points: 4 • 90 - 100 points: 5

Assessment scale

0-5

Teaching methods

Lectures and and related assignments.

Learning materials

Materials from lectures and other materials provided by teachers.

Student workload

5 credit points require a calculated total of 135 hours of work.