Entrepreneurship in the Media Industry (5 cr)
Code: C-10065-KM00EO67-3007
General information
- Enrolment period
- 10.03.2025 - 30.11.2025
- Registration for the implementation has begun.
- Timing
- 01.04.2025 - 31.12.2025
- Implementation is running.
- Credits
- 5 cr
- Institution
- Metropolia University of Applied Sciences, Hämeentie 135 D
- Teaching languages
- Finnish
- Seats
- 0 - 30
- Course
- C-10065-KM00EO67
Objectives (course unit)
Students know the principles of setting up a media business. Students can assess the viability of their business idea. Students are familiar with client acquisition methods in the media industry. They know the basics of financial management and the taxation practices in a media business. Students know the principles of accounting. Students can take care of the external communication and marketing of their business in correct Finnish.
Content (course unit)
- Steps of setting up a business - Business types and business idea - Business requirements - Client relations - Fundamentals of financial management of a company - Work in the media field - Basics of accounting - Public relations and marketing
Location and time
Moodle
Exam schedules
Ei uusintamahdollisuutta
Assessment methods and criteria
Learning Assignments Sefl assessment
Assessment scale
0-5
Teaching methods
Virtual implementation.
Learning materials
Viitala, R. & Jylhä, E. (2013). Liiketoimintaosaaminen: Menestyvän yritystoiminnan perusta (6. uud. p.). Helsinki: Edita. Holopainen, T. (2016). Yrityksen perustamisopas: Käytännön perustamistoimet (25. uudistettu painos.). [Espoo]: Asiatieto Oy.
Student workload
Total 135 hrs of learning assignments.
Completion alternatives
None