Service Design and Branding in Aviation Business (5 cr)

Objectives (course unit)

With the help of service design tools we can better consider customers' viewpoint. During the service design and branding course you become concretely acquianted with the holistic service design process by redesigning a service or product which you can choose by yourself.

Content (course unit)

Service design and branding principals and commandments Service design tools Research methods and double diamond process Ideation phase in service design Protyping services and products

Prerequisites (course unit)

No previous courses are required.

Exam schedules

N/A

Assessment scale

H-5

Teaching methods

Service Design and Branding -virtual study module is open from 19.5. - 31.7.2025. It is possible to complete the Service Design and Branding -implementation entirely virtually, but in May you will be offered the opportunity to attend a start-up online session: Start-up orientation session: 19.5. 2025 at 16.00 - 17.00

Learning materials

Mark Stickdorn, This is Service Design Doing Relevant articles

Student workload

The assignments will be introduced during the orientation session and included in the orientation materials.

Content scheduling

Service Design and Branding -virtual study module is open from 19.5. - 31.7.2025. Deadline for assignments is 31.7. at 23:59.

Completion alternatives

By agreement You can complete this course by demonstration of prior learning. Read more at https://www.haaga-helia.fi/en/career-planning/recognition-learning.

Practical training and working life cooperation

Aviation industry, airlines, and relevant organizations are linked with Inclusive Service Design and Branding -virtual study module.

International connections

Aviation Business and Service Design are globally concerned topics. They both have huge importance in customer experience.

Further information

The assessment is 0 - 5.