Airline Operations and Management (5cr)
Code: C-10056-AVI002AS3AE-3002
General information
- Enrolment period
- 02.01.2025 - 02.05.2025
- Registration for the implementation has ended.
- Timing
- 13.01.2025 - 16.05.2025
- Implementation has ended.
- Credits
- 5 cr
- Institution
- Haaga-Helia University of Applied Sciences, Porvoon toimipiste
- Teaching languages
- English
- Seats
- 0 - 20
- Course
- C-10056-AVI002AS3AE
Objectives (course unit)
The implementation aims at developing students’ ability to build a holistic view of airline key commercial units activity functions. After a successful participation of the course the participant should have proficiency in recognising real-life airline commercial business functions and assess their impact on airline business considerations. The course aims at building up insight in airlines professional expectation through: *The ability to recognise processes between airline business stakeholders. *Interpreting airline business concepts and drivers such as strategic considerations, market management, pricing, network planning, and sustainability application *Enhance students’ ability to cultivate strategic thinking and articulate functions in different airline business models. *Assess airline key unit functions and their intent in context of airline management *Applying KPIs impact considerations on airline route and O&D performance *Articulating and creating a Commercial Business Plan formulation for positioning an airline in its market(s)
Content (course unit)
Example of potential exercises Ex Video watch +discussion paper Ex Business model presentation through a matrix Ex SWOT/PESTEL/Strategy considerations + Annual statement read Ex Quizz + Pricing Structure creation Ex Network & Route Performance Evaluation Ex Media Plan assessment Ex Why a particular Alliance? Ex Sustainability in Airline Business Ex PoS Budgeting Plan
Assessment scale
H-5
Learning materials
Instructors´ own material Book and/or academic articles Companies´ web portals Relevant media, news agencies, quality press, etc. Social networking tools Industry related reports and statistics Data from H-H provided statistical databases Course literature (specified sections according to session theme)
Further information
Grading is based on: 1. Individual Report 50% Creating a Commercial Business Plan report 2. Individual assignments 50% Every theme will have its assignment to be delivered by each student.