Marketing in practice (5cr)

Objectives (course unit)

Students - are familiar with the different channels of marketing and digital marketing and know how they are utilized - understand the characteristics, significance, possibilities and practices of marketing within their professional field - can draft a marketing plan and understand the cost structure of the measures - can plan and implement marketing - can draft a marketing plan and understand the cost structure of the measures

Content (course unit)

- basics of marketing: marketing channels, marketing planning, international marketing, ethics of marketing, digital marketing, social media marketing - marketing project

Assessment scale

0-5

Learning materials

Kirjallisuus Artikkelit Blogit Videot Podcastit

Further information

Students • have command of different field-related sales and marketing methods • have command of professional communication and media skills The 5 ECTS study unit consists of two parts: Basics of marketing 3 ECTS Marketing project 2 ECTS