Experience design and experiential learning (5 cr)

Objectives (course unit)

On successful completion of this course, students will be able to •examine experience design in the field of wellness, experience- and nature-based services and tourism •understands human behaviour from the perspectives of experiencing and meaningful experiences •analyse the development needs of customers, operations, services, and environments •develop customer journeys, services, products, and environments applying the knowledge base and methods in experiential learning and adventure education

Content (course unit)

•meaningful experience, adventure, experientiality •service design, experience design, experience economy •educational, psychological and social psychological perspectives on experiences •physical, digital and virtual experiences and environments

Assessment scale

0-5

Teaching methods

Online course. Webinars, independent study, individual and group assignments, a learning and/or development task. It is strongly recommended to attend the webinars.

Further information

In this course, participants learn about human behaviour from the perspectives of “experiencing” and "meaningful experiences”. Special attention will be given to applying the knowledge base and methods of experiential learning and adventure education in the fields of wellness, experience- and nature-based services and tourism. Target group: The course is intended for both students and professionals within the fields of education, leisure and recreation, business, tourism, sports, and youth/social/NGO work. A Bachelor’s degree from one of the aforementioned fields is recommended but not obligatory. Prerequisites: The online course is offered in English to foster an international learning environment. Participants should be willing to listen, read, write and speak English.