Pricing in Service Business (5 cr)

Objectives (course unit)

The student is able to - adapt to the current change from cost focus to customer value orientation - explain the theory and research concerning pricing of services - price new services using traditional pricing methods - apply innovative pricing methods and tools in practice

Location and time

Online, Canvas learning environment.

Exam schedules

Orientation May (Introductory session in May on Zoom, will be recorded) Module 1 Pricing methods and revenue streams. May & June Module 2 How to build a pricing strategy? June Module 3 Dynamic pricing. July & August Active participation in online discussions is required. The return dates for assignments will be informed in the Canvas learning environment. There will be a team project during the summer, which is returned in August. In August there will be final discussions, peer review and you will return your final learning diary.

Assessment methods and criteria

Individual assignments (50%): Orientation (pass/fail) Learning Diary (1-5) Module 1. Pricing methods and revenue streams (pass/fail) Team assignments (50%): Module 2. How to build a pricing strategy? (pass/fail) Module 3. Dynamic pricing (1-5) All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing.

Assessment scale

H-5

Teaching methods

This is an online study unit (Canvas) which starts in May and ends in August.

Learning materials

A list of recommended reading will be published in Canvas.

Student workload

5 ECTS = approximately 135 student working hours

Content scheduling

Orientation and learning diary Module 1 Pricing methods and revenue streams Module 2 How to build a pricing strategy? Module 3 Dynamic pricing

Completion alternatives

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Further information

This study unit is for Master level students (YAMK) only. Bachelor level students cannot enroll to this course. The study unit corresponds to the requirements of Master's level education. Quota for open UAS and 3AMK: TBA The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.