Customer orientation in development (5cr)

Objectives (course unit)

After completing the course, you will have the ability to think customer-oriented in the context of development, you will master customer-oriented service development methods and know how to apply them in your own industry. You recognize the importance of customer experience management in the development of services. After the course, you will have informed and skillful capabilities to utilize research data, which can be used to target and anticipate development needs in a customer-oriented manner. You know how to evaluate and promote the implementation of professional ethical principles and values in the development of services. Competences of the course: - Ethics - Learning to learn - Anticipatory development

Content (course unit)

Note! This course is only for professionals or students in the welfare sector. Customer-oriented thinking in service development (Design thinking) 1 cr Customer-oriented service development methods and frameworks: experimental development and service design 2 cr Customer experience and its management 1 op Benefits and challenges of customer-centred service development in welfare services 1 op

Prerequisites (course unit)

A bachelor's degree in social and health care or equivalent.

Location and time

Guidance webinars, which take place in Zoom. All guidance webinars are optional. They cover the themes of the course and provide guidance on assignments in a student-centred way.

Exam schedules

The course will follow the principles set out in the Degree Regulations.

Assessment scale

0-5

Teaching methods

Lecture recordings Guidance webinars Independent study Working on assignments individually and in groups Self-assessment Reflection

Learning materials

Note: Books are used in the course of study as appropriate and on a needs basis. Hassi, L., Maila, R., & Paju, S. (2015). Kehitä kokeillen: Organisaation käsikirja. Talentum Pro. Hujala, A., & Taskinen, H. (2020). Uudistuva sosiaali- ja terveysala. Tampere University Press. Koivisto, M., Säynäjäkangas, J., & Forsberg, S. (2019). Palvelumuotoilun bisneskirja. Alma Talent. Pakarinen, A., & Pakarinen, A. (2023). Design thinking in healthcare: From problem to innovative solutions (1st ed. 2023.). Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-031-24510-7 Poskela, J., Kutinlahti, P., Hanhike, T., Martikainen, M. & Urjankangas, H-M. 2015. Kokeileva kehittäminen. Työ- ja elinkeinoministeriön juklaisuja 67/2015. Saarijärvi, H., & Puustinen, P. (2020). Strategiana asiakaskokemus: Miksi, mitä, miten? Docendo. Stickdorn, M., & Stickdorn, M. (2018). This is service design doing: Applying service design in the real world : a practitioner's handbook (First edition.). O'Reilly Media, Inc. + other material indicated during the course.

Student workload

Join us to develop your skills as a customer-focused developer. The course will provide you with a wide range of tools and skills to take your development skills to the next level. The course is a challenging, timely and interesting addition to your customer-oriented developer toolbox. During the course, you will also strengthen your AI literacy and learn how AI can help you as a customer-focused developer. Customer-oriented thinking in service development 1 cr Customer-oriented service development methods and frameworks 2 cr Customer experience and its management 1 cr Benefits and challenges of customer-oriented service development in welfare services 1 cr

Content scheduling

Guidance webinars every two weeks during the spring semester 2026. The course can be completed at your own pace. The lectures are recorded.

Further information

Please note that the course is primarily aimed at students in the welfare sector.