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Grow and Succeed in the 50+ Market (5 cr)

Code: C-02469-LL10105-3002

General information


Enrolment period
01.04.2025 - 30.10.2025
Registration for the implementation has begun.
Timing
01.09.2025 - 30.11.2025
The implementation has not yet started.
Credits
5 cr
Institution
Karelia University of Applied Sciences, Verkossa
Teaching languages
Finnish
Seats
0 - 20

Objectives (course unit)

The student becomes acquainted with the 50+ market and its special features from the perspective of business and its development. The student knows and understands the business models and methods a company can better serve its 50+ customers. S/he is able to analyze, evaluate and apply business models and business development methods to 50+ business. The student is able to develop 50+ businesses, generating value for both the customer and the company.

Content (course unit)

50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.

Location and time

Online course

Assessment methods and criteria

Online exam, learning assignment, and learning diary.

Assessment scale

Approved/Rejected

Teaching methods

Online course. Online exam, learning assignment, and learning diary. 50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical 50+ business examples.

Further information

An online course that a student can complete during its implementation period.

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