Business Design (Master) (5 cr)

Objectives (course unit)

You can design a better business and can master business design facilitation. You can create future vision. You can master observation and questioning. You can master understand and knowledge building. You can master ideation, prototyping, and validation in business experimentation.

Content (course unit)

- Customer Need - Value Proposition - Business Model - Business Experiment

Prerequisites (course unit)

This course is at the Master's level. The course is intended for you who have already completed a Bachelor's degree.

Location and time

Independent study on the Learn platform.

Assessment methods and criteria

The assessment includes individual learning tasks, participation in discussions on Learn's discussion platforms, and a learning report.

Assessment scale

1-5

Teaching methods

Learning follows the steps of business design. Studying is independent. Learning materials and learning tasks are on the Learn platform. The use of artificial intelligence is permitted in learning tasks and must be reported appropriately.

Learning materials

Brand, W. (2017). Visual thinking. Empowering People & Organizations Through Visual Collaboration. Clarysse, B. and Kiefer, S. (2011). The smart entrepreneur. How to build for a successful business. London: Elliot and Thompson Limited. Faljic, A. (2019). The ultimate business design guide. d.MBA. Hassi, L., Paju, S. ja Maila, R. Kehitä kokeillen. Organisaation käsikirja. Helsinki: Talentum Pro. Knapp, J., Zeratsky, J., and Kowitz, B. (2016). Sprint. How to solve big problems and test new ideas in just five days. Google Ventures. Lewrick, M., Link, P., Leifer, L. and Schmidt, A. (2020). The Design Thinking Toolbox. A guide to mastering the most popular and valuable innovation methods. Hoboken, John Wiley & Sons Inc. Open source tools for Change Agents - the what, the how and the why. Lean service creation. Futurice. Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation. A Handbook for visionaries, game changers and challengers. New Jersey: John Wiley & Sons. Inc. Osterwalder, A., Pigneur Y., Brenarda, G. and Smith, A. (2014). Value proposition design. How to create products and services cusmtoer wants. Get started with value proposition design. New Jersey: John Wiley & Sons. Inc. Sarvas, R., Nevanlinna H. ja Pesonen J. (2016). Lean service creation. leanservicecreation.com. The handbook V1.7. Futurice. van der Pijl, P., Lokitz, J., and Solomon, L. (2016). Design a better business. New tools, skills, and mindset for strategy and innovaton. New Jersey: John Wiley & Sons.

Further information

Nonstop online implementation. You can start your studies within about a week of registering. The study period is 3 months. Please note, that enrolling for open studies requires a Finnish personal identity number. Further information on enrolment, fees and studies of the Open UAS can be found at: https:/www.hamk.fi/avoin HAMK students will registrate in Pakki. Open UAS students can provide course feedback after completing the course.