Basics of Professional Communication (3cr)

Objectives (course unit)

The aim is, upon completing the course, to be able to effectively communicate in written and oral professional situations, taking into account the recipient, the situation, and the requirements of the field.

Upon completing the course, the student will be able to:
- effectively communicate in written and oral professional situations
- consider the recipient, the situation, and the requirements of the field, and be aware of the specific characteristics of project communication.

Content (course unit)

Communication and interpersonal skills in group and team work
- Professional communication style
- Recognizing and producing texts in the field
- Planning and implementing project and marketing communication
- Presentation skills, expert presentation

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to
- promote team functioning.
- communicate clearly and professionally by emulating models and instructions.
- prepare an expert presentation.
- justify their opinions and viewpoints.

Assessment criteria, good (3-4) (course unit)

The student is able to
- promote team functioning purposefully.
- communicate in a structured and clear manner.
- prepare an engaging and audience-oriented expert presentation.
- justify their opinions clearly and fluently.

Assessment criteria, excellent (5) (course unit)

The student is able to
- advance team functioning by creating a positive atmosphere to achieve goals.
- communicate persuasively, creatively, and interactively.
- create a well-structured, concise, and inspiring expert presentation.
- justify their viewpoints comprehensively.

Assessment scale

0-5