Introduction to Digital Selling (1 cr)

Objectives (course unit)

This course provides an introduction into digital sales. During this online course student will get an overview of different areas of digital selling including social selling, using buyer personas and organizing online sales meetings.

After completing the course student
• will have a basic understanding what digital sales consists of
• know how to set and measure goals in digital sales
• know how to use buyer personas
• understand how to create value in online world
• describe the basic steps on customer journey
• know how to organize an online sales meeting

Content (course unit)

This course will cover the next six topics:
• Introduction to digital selling
• How to you set goals and track process in digital sales?
• How can you use buyer personas in digital sales?
• How do you help and create value to customers instead of pushing?
• How do you convert leads into customers?
• How do you do selling 100% online?

Assessment criteria, pass/fail (course unit)

The course is completed when you demonstrate an understanding of the basics of digital sales. You should be able to set and measure goals in digital sales, create value, and utilize the digital sales tools introduced during the course.

Location and time

The course and the Moodle is open 1.8.2025 - 31.8.2026. You can complete the course at your own pace.

Assessment methods and criteria

The course is approved when you have studied the given material and successfully completed the learning assignments on the Moodle platform, using the course materials.

The course is failed when you have not studied the given material and completed the assignments on the Moodle platform, using the course materials

Assessment scale

Pass/Fail

Further information

This course is delivered entirely online and independently in Moodle, and you can progress at your own pace, at a time that suits you. Once you have been accepted to the course, the course Moodle platform will automatically appear.