Discoverability and Usability of Online Store (5 cr)

Objectives (course unit)

Student
- knows the general principles of SEO.
- understands the importance of keywords, understands the structure of optimization and knows how to utilize the operation of search robots in building SEO
- understand how site navigation affects usability and how product groups and product information are utilised in building the user experience.
- is able to use target group thinking to build discoverability and usability, taking into account the differences in trade between both consumers and businesses;
- is able to produce accessible materials for the network.

Content (course unit)

What is SEO?
How is the discoverability and usability of the online store implemented?
How do audiences affect the design of discoverability and usability?
How is accessibility taken into account when designing an online store?

Assessment criteria, satisfactory (1-2) (course unit)

The students know the basic concepts and methods related to SEO, usability planning and the discoverability of the online store.

Assessment criteria, good (3-4) (course unit)

The students master the basic concepts and methods related to SEARCH engine optimization, usability planning and the discoverability of the online store. The student is able to apply the practice he/she has learned.

Assessment criteria, excellent (5) (course unit)

The student is able to know the basic concepts and methods related to search engine optimization, usability planning and the discoverability of the online store, recognizes the importance of search terms and is able to utilise them in building an online store appropriately. The student is able to apply and analyse what he/she has learned for practical situations. The student is able to justify his/her decision comprehensively. If necessary, the student is also able to search for information and design new solutions for challenging situations.

Assessment criteria, pass/fail (course unit)

The students only know some concepts related to SEO, usability planning and the discoverability of the online store and do not know how to apply these to practical design.

Assessment scale

0-5

Teaching methods

Opintojakso toteutetaan verkko-opetuksena sekä lähiopetuksena.
Opetusmenetelmiä ovat luennot, ryhmätyöt, itsenäinen verkkomateriaalien opiskelu sekä erilaiset harjoitukset.

Learning materials

Oppimateriaali julkaistaan Moodlessa opintojakson alkaessa.

Completion alternatives

Hae hyväksilukua ennen opintojakson alkamista. Ole viimeistään viikkoa ennen opintojakson alkamista yhteydessä Hannaan ja Teppoon sähköpostilla. Saat näin tarkemmat ohjeet hyväksilukuun liittyen. Voit hakea hyväksilukua, jos sinulla on aiempaa työkokemusta verkkokaupan löydettävyydestä ja käytettävyydestä.