Study Guide

Objectives (course unit)

The course introduces the experience economy and the creative industries as a modern part of the global economy. The course aims to build a basic understanding of how the creative process works in different fields, how to boost it, and how to productise the content created.

After the course, the student:
• is able to identify key concepts in the experience economy and creative industries
• is able to outline the creative process in various creative industry fields, recognising its stages and methodologies.
• knows strategies to foster creativity, demonstrating their ability to enhance creative output.
• knows how to apply principles of converting creative content into marketable products, focusing on the basics of branding, marketing, and distribution.

Content (course unit)

The key concepts of the experience economy and creative industries
Creative processes stages and methodologies in the experience economy
Principles of converting creative content into marketable products, focusing on branding, marketing, and distribution

Assessment criteria, satisfactory (1-2) (course unit)

The student:
• Is able to identify some of the main concepts of the experience economy and creative industries.
• Knows how to outline the basic stages and methods of the creative process and design.
• Demonstrates a limited ability to apply simple strategies for enhancing creativity and experience.
• Shows a basic understanding of how to convert creative and experience content into product design and practices (branding, marketing, distribution).

Assessment criteria, good (3-4) (course unit)

The student:
• Is able to define and apply the core concepts of the experience economy and creative industries.
• Knows how to apply relevant stages and methodologies in the creative process, presenting consistent understanding.
• Demonstrates effective use of creativity-enhancing strategies.
• Is able to integrate branding, marketing, and distribution principles in creative content product design and practices.

Assessment criteria, excellent (5) (course unit)

The student:
• Is able to critically evaluate and apply complex concepts of the experience economy and creative industries.
• Knows how to innovatively design the creative process, adapting methodologies to diverse scenarios.
• Applies advanced creativity strategies that significantly enhance outcomes.
• Seamlessly integrates branding, marketing, and distribution, creating a convincing plan for market-ready creative products.

Location and time

Online implementation 1.9. - 19.10. 2025
Study period 1.
Moodle learning environment.

Exam schedules

No exam

Assessment scale

0-5

Teaching methods

Self learning, online course
Stydying course material individually and/or in teams.

Learning materials

Literature, videos. Will be published in Moodle course

Student workload

5cr course = 135h of student work

Content scheduling

Online working 1.9. - 19.10. 2025.
Requires weekly activities.
1. week: Introduction, team setting
2.- 4. weeks: studying Experience Economy, Creative Industries, course task
5.- 6. weeks: reflecting course material to course task, preparing, designing team task
7. week: finalizing course task submitting in Moodle
Course sections are introduced in Moodle course.

For more details, see Moodle course

Completion alternatives

None

Practical training and working life cooperation

Students are free to select their cases in working life contexts

International connections

Students are free to select international cases for their study projects

Further information

It is possible to complete the course fully online, self learning.
Online meetings are offered and they are voluntary.