Digital Channel Strategy and Planning (5 cr)

Objectives (course unit)

The course aims to reinforce and apply knowledge gained from prior module courses to create solutions for a company’s processes within the digital commerce space. The synthesis of strategic frameworks, theory and design thinking methods are utilized by students to innovate solutions for digital business development. Projects are aimed at growth and scalability, both domestic and abroad.

After completing the course, the student will be able to:
• create a strategic growth plan for that supports digital business processes.
• understand digital business risks and management.
• classify scalability opportunities and obstacles.
• formulate solutions that support a company’s digital channel strategy.

Content (course unit)

The contents include the followings:
• Digital Channel Strategy that Supports Customer Experience
• Digital Buying Behavior
• Supply Chains
• Trends and Future Outlook

Prerequisites (course unit)

None.

Assessment criteria, satisfactory (1-2) (course unit)

The student understands some concepts and models of strategic planning and is able to
connect and apply business strategy to digital business processes. He/she is able to conduct
analyses and is able to create different solutions to a given problem in the digital space. The student is partially active in the team project.

Assessment criteria, good (3-4) (course unit)

The student understands the concepts and different models of strategic planning and is able to connect and apply business strategy to digital business processes. He/she is able to conduct appropriate analyses and is able to create, evaluate and combine different solutions to a given problem in the digital space. The student participates and contributes to the team project.

Assessment criteria, excellent (5) (course unit)

The student masters the concepts and different models of strategic planning and is able to connect and apply business strategy to digital business processes. He/she is able to conduct well-structured analyses and is able to create, evaluate and combine different solutions to a given problem in the digital space. The student participates actively and contributes positively to the team project.

Assessment criteria, pass/fail (course unit)

Not approved: The student does not meet the course objectives.

Location and time

Blended learning approach. Sessions will be held according to the schedule in Pakki. The first session will be held on campus

Exam schedules

Details given in the first class session

Assessment methods and criteria

Details given in the first class session.

Assessment scale

0-5

Teaching methods

- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research
- On-campus and online sessions

Learning materials

- Presentations
- Case studies
- Videos
- Additional resources will be shared in the first session

Student workload

According to TAMK schedule, ECT credits and Moodle timing instructions.
Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Complete the final report and exam
- Study materials given to them on their own time

Content scheduling

Details given in the first class session.

Completion alternatives

N/A

Practical training and working life cooperation

Potential cooperation with external businesses

International connections

Case studies

Further information

Implementation plan.