Sales and Marketing (3 cr)
Code: 5P00GY34-3001
General information
- Enrolment period
- 09.06.2025 - 01.09.2025
- Registration for the implementation has begun.
- Timing
- 01.09.2025 - 19.12.2025
- The implementation has not yet started.
- Credits
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Bioproduct Engineering
- Campus
- TAMK Main Campus
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Bioproduct Engineering
Objectives (course unit)
The student masters the basic concepts of sales and marketing and a customer-centric mindset.
After completing the course, the student will be able to identify the basic concepts of sales and marketing. The student will be able to develop a marketing plan. Students will be aware of the role of sales and marketing in the business of an enterprise.
Content (course unit)
Basics of sales and marketing. Sales and marketing processes. Marketing plan.
Assessment criteria, satisfactory (1-2) (course unit)
Students can name the basic concepts of sales and marketing. The student will be able to draw up a marketing plan. The student will be aware of the role of sales and marketing in the business of an enterprise.
Assessment criteria, good (3-4) (course unit)
Students understand the role of sales and marketing in the business of a company.
Assessment criteria, excellent (5) (course unit)
Students will be able to analyse the role of sales and marketing in a company's business.
Assessment scale
0-5