Sales and Marketing (3 cr)
Code: 5P00GY34-3001
General information
Enrolment period
09.06.2025 - 01.09.2025
Timing
01.09.2025 - 19.12.2025
Credits
3 op
Mode of delivery
Contact teaching
Unit
Bioproduct Engineering
Campus
TAMK Main Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Bioproduct Engineering
Teachers
- Nina Kukkasniemi
- Minna Heikinheimo
Person in charge
Päivi Viitaharju
Groups
-
24BIOTB
Objectives (course unit)
The student masters the basic concepts of sales and marketing and a customer-centric mindset.
After completing the course, the student will be able to identify the basic concepts of sales and marketing. The student will be able to develop a marketing plan. Students will be aware of the role of sales and marketing in the business of an enterprise.
Content (course unit)
Basics of sales and marketing. Sales and marketing processes. Marketing plan.
Assessment criteria, satisfactory (1-2) (course unit)
Students can name the basic concepts of sales and marketing. The student will be able to draw up a marketing plan. The student will be aware of the role of sales and marketing in the business of an enterprise.
Assessment criteria, good (3-4) (course unit)
Students understand the role of sales and marketing in the business of a company.
Assessment criteria, excellent (5) (course unit)
Students will be able to analyse the role of sales and marketing in a company's business.
Assessment scale
0-5