Study Guide

Objectives (course unit)

This course is based on project-based work, from knowing its stages to tools, resource management and brand impacts.

The student is able to
- use appropriate project tools,
- is familiar with the importance of communication as part of project work and is able to promote the project's activities through communication, using strategy, target group breakdowns and appropriate channels,- make use of negotiating skills,
- develop literary outputs for project needs, apply IT skills and make use of social media channels,
- work on project-based tasks.

Content (course unit)

What happens in projects, how do projects work, and how are they managed?
What tools are available to help with project management? How do you use them?
How do you do community image, brand and profiling work?
How are communication channels used appropriately?
How can negotiation skills be utilised in your own work?

Assessment criteria, satisfactory (1-2) (course unit)

The students know the principles and tools of project work and have used one of them. He knows the dynamics of projects only in a theory-oriented or practice-oriented manner. There are few displays of your own project management and management skills.

Assessment criteria, good (3-4) (course unit)

The students master the concepts of project work, general processes and the most common tools. He's put them into practice. He has shown that he understands the impact of communication and brand building on both a single project and a business entity. They are able to work on projects and evaluate their management.

Assessment criteria, excellent (5) (course unit)

The student masters the principles of project work and is able to lead the project. He knows how to choose appropriate tools and has experience in using them. They are able to combine internal and external communication with both a single project and the company's overall picture and brand.

Assessment criteria, pass/fail (course unit)

The student has not demonstrated his/her competence as demonstrated by the objectives of the course.

Assessment scale

0-5