Study Guide

Objectives (course unit)

This course provides an introduction into digital sales. During this online course student will get an overview of different areas of digital selling including social selling, using buyer personas and organizing online sales meetings.

After completing the course student
• will have a basic understanding what digital sales consists of
• know how to set and measure goals in digital sales
• know how to use buyer personas
• understand how to create value in online world
• describe the basic steps on customer journey
• know how to organize an online sales meeting

Content (course unit)

This course will cover the next six topics:
• Introduction to digital selling
• How to you set goals and track process in digital sales?
• How can you use buyer personas in digital sales?
• How do you help and create value to customers instead of pushing?
• How do you convert leads into customers?
• How do you do selling 100% online?

Assessment criteria, pass/fail (course unit)

The course is completed when you demonstrate an understanding of the basics of digital sales. You should be able to set and measure goals in digital sales, create value, and utilize the digital sales tools introduced during the course.

Location and time

1.8.2024-31.8.2025, independet, self-paced studying in Moodle

Exam schedules

No spesific dates, exams or re-takes. The course needs to be completed on 31.8.2025 at the latest.

Assessment methods and criteria

The course is approved when you have studied the given material and successfully completed the learning assignments on the Moodle platform, using the course materials.

The course is failed when you have not studied the given material and completed the assignments on the Moodle platform, using the course materials

Assessment scale

Pass/Fail

Teaching methods

Videos, reading materials and online materials

Learning materials

Online materials are listed in the course Moodle.

Student workload

It should take around 24h to complete the course

Content scheduling

Content is divided into four different sections

Completion alternatives

No alternative ways to complete the course

Practical training and working life cooperation

No special working life co-operation

International connections

You can choose to do the course in English or in Finnish. You can choose the language in Moodle. We encourage international students with some Finnish skills that you can also do the course in Finnish.

Further information

Course Moodle: https://moodle.tuni.fi/course/view.php?id=43929