Event Management and Marketing (5 cr)
Code: IM00DU70-3003
General information
- Enrolment period
- 09.12.2023 - 31.03.2024
- Registration for the implementation has ended.
- Timing
- 10.01.2024 - 30.05.2024
- Implementation has ended.
- Credits
- 5 cr
- Virtual portion
- 1 cr
- RDI portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Media and Arts
- Campus
- TAMK Mediapolis
- Teaching languages
- English
- Seats
- 15 - 30
- Degree programmes
- Bachelor's Degree Programme in Media and Arts
- Teachers
- Rowan Rafferty
- Harri Karvinen
- Person in charge
- Harri Karvinen
- Groups
-
23MEDIAARTDegree Programme in Media and Arts
- Tags
- CONTACT
- Course
- IM00DU70
Objectives (course unit)
Students know how to produce events, happenings and festivals.
Content (course unit)
- Marketing;
- market segmentation,
- market research,
- consumer needs, behaviour, attitudes and motivation
- media planning
- Event Management
- Project planning
- location and venue
- media relations
- risk assessment
- health and safety
- hospitality and catering
- merchandising
- technical facilities
- staging and decoration
- ticket office
Assessment criteria, satisfactory (1-2) (course unit)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Assessment criteria, good (3-4) (course unit)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Assessment criteria, excellent (5) (course unit)
TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:
https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi
Assessment scale
0-5