Digital Systems in Marketing (5 cr)
Code: 3H00DZ81-3004
General information
Enrolment period
22.11.2023 - 15.01.2024
Timing
08.01.2024 - 24.05.2024
Credits
5 op
Virtual portion
5 op
RDI portion
2 op
Mode of delivery
Online learning
Unit
Business Administration
Campus
TAMK Main Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business Administration
Teachers
- Mari Stenvall
Person in charge
Mari Stenvall
Groups
-
22ALITA
Objectives (course unit)
The student knows how to start and manage e-marketing. The student can use digital media in sales process and knows the channels of it.
Content (course unit)
E-marketing
Digital media
Channels of digital media
Providing digital content
Prerequisites (course unit)
1. year studies or similar skills and knowledge.
Assessment criteria, satisfactory (1-2) (course unit)
Satisfactory
Assessment criteria, good (3-4) (course unit)
Good
Assessment criteria, excellent (5) (course unit)
Excellent
Assessment scale
0-5