Skip to main content

Modern Digital Marketing (1 cr)

Code: NN00FO10-3004

General information


Enrolment period

01.08.2023 - 31.07.2024

Timing

01.08.2023 - 31.08.2024

Credits

1 op

Virtual portion

1 op

Mode of delivery

Online learning

Unit

HUBS

Teaching languages

  • Finnish
  • English

Seats

20 - 3000

Degree programmes

  • Cross-study in the Tampere Universities Community

Teachers

  • Miina Kivelä

Person in charge

Miina Kivelä

Groups

  • 23CAMPUSONLINE
    CAMPUSONLINE
  • 23KVHN2S
    Exchange Students International Business autumn 2023
  • 22IB
  • 24CAMPUSONLINE
    CAMPUSONLINE
  • 21IB
  • VAPAA

Objectives (course unit)

This course gives you an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes.

Learning outcomes
After completing the course you:
• will have a basic overview on different areas of digital marketing
• are able to describe what kind of topics to cover in digital marketing strategy
• know how to set goals in digital marketing
• have introductory level knowledge on digital platforms and automation
• will know about measuring digital marketing

Content (course unit)

• Introduction to digital marketing
• How to make a digital marketing strategy?
• How to set goals in digital marketing?
• How to use different digital channels and platforms for digital marketing purposes?
• How can you benefit from marketing automation and scheduling posts?
• How do you measure digital marketing?

Assessment criteria, pass/fail (course unit)

Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.

Assessment scale

Pass/Fail