Modern Digital Marketing (1 cr)

Objectives (course unit)

This course gives you an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes.

Learning outcomes
After completing the course you:
• will have a basic overview on different areas of digital marketing
• are able to describe what kind of topics to cover in digital marketing strategy
• know how to set goals in digital marketing
• have introductory level knowledge on digital platforms and automation
• will know about measuring digital marketing

Content (course unit)

• Introduction to digital marketing
• How to make a digital marketing strategy?
• How to set goals in digital marketing?
• How to use different digital channels and platforms for digital marketing purposes?
• How can you benefit from marketing automation and scheduling posts?
• How do you measure digital marketing?

Assessment criteria, pass/fail (course unit)

Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.

Assessment scale

Pass/Fail

Further information

NN00FO10-3004 Modern Digital Marketing 1.8.2023-31.8.2024

This course is done completely online and independently in Moodle, and you can complete it at your own pace, at a time that suits you. You can start the course right away on Moodle. You don’t have to wait to be accepted on the course, you can start studying when you want.

In order to get the credits, you also have to sign up officially in Pakki (TAMK Students) / Cross-Institutional Service (TAU Students). Please note that during the holiday seasons there are delays in the awarding of credits.

The course on Moodle: https://moodle.tuni.fi/course/view.php?id=36960
Key to sign up is: MDM

This Moodle is open 1.8.2023 - 31.8.2024. If you have already started the course, be sure to complete all assignments before 31st of August 2024. 1.8.2024 new Moodle will be open, it will be running until 31.8.2025.

TAMK students
Pakki + course code NN00FO10-3004

TAU students
Cross-institutional service + course code NN00FO103004

! TAU-student: Cross-Institutional Service will be closed on 31st of May – 31st of July. During that period, you can already start and do the course on Moodle. In August you have to sign up officially in Cross-Institutional Service and after that coach will register you and you will get your credits.

Problems with Cross-Institutional Service? Check out our video.

Open UAS: This course is also available via Open University of Applied Sciences.