Study Guide

Objectives (course unit)

Student
- is able to assess the opportunities offered by the online business in its own business environment and assess the profitability and risks of the online business
- is able to adapt the company's different processes to suit the online business
- is able to plan the launch and maintenance of the online business.
- is able to assess the profitability and risks of the online business
- compile a business plan
- choose the platform option or its implementation yourself
- define the necessary omnichannel options and the necessary system integrations
- plan business start-up and maintenance.
- Manage your company's operating processes
- utilize analytics data generated by information systems

Content (course unit)

- dmultichannel requirements in online business
- the necessary skills needs
- the necessary logistical solutions
- online store platform options
- the necessary information systems

Assessment criteria, satisfactory (1-2) (course unit)

The student is able to
- identify different processes in your online business
- is able to designate the necessary information systems
- be aware of the different channel options.

Assessment criteria, good (3-4) (course unit)

The student is able to
- apply different channel options and their use
- explore the benefits and risks of logistical solutions
- structure interaction between physical and digital processes
- is able to plan the steps required to start an online business

Assessment criteria, excellent (5) (course unit)

The student is able to
- analyze analytics data and create development goals based on it
- understand large-scale entities and their relationships
- combine in a professional context the opportunities opened up by the development of digitalisation for business development
- combine different areas into a functioning online business.

Assessment criteria, pass/fail (course unit)

The student has not demonstrated his/her competence in the manner indicated by the objectives of the course.

Assessment scale

0-5