Study Guide

Objectives (course unit)

This business planning course provides both basic theory and hands-on guidance to business planning. Primary objective is for students to learn the basics of business planning (1st period) and be able to create such a plan (2nd period) for a virtual company.

After completing the course, the students will be able to:
• Understand the structure of a typical business plan
• Describe the purpose of each element of the business plan
• Apply basic business planning principles

Content (course unit)

• What are the features of a good business plan?
• How to create business plan for the virtual company?
• How to determine prices for the products and services?
• Which actions should be taken when implementing a business plan?

Prerequisites (course unit)

Business Planning 1

Assessment criteria, satisfactory (1-2) (course unit)

The student can name the core elements of a business plan and a business model. The student is able to create a viable business plan including the business model. He/she is able to give and receive feedback related to business planning and collaborate in a small group on business planning tasks. The student takes responsibility of his/her own studies related to business planning.

Assessment criteria, good (3-4) (course unit)

The student is able to explain the core elements of a business plan and the core elements of a business model. He/she can create a coherent and credible business plan including the business model. The student is able to give and receive constructive feedback related to business planning and take responsibility of his/her studies and group work related to business planning.

Assessment criteria, excellent (5) (course unit)

The student can use additional and recent sources to extend knowledge of business planning and business models. The student is able to justify the decisions in the business plan with proper analysis and commit himself/herself to individual studies and group work related to business planning.

Location and time

Sessions will be held according to the schedule in Pakki.

Exam schedules

The final exam will be given at the last class meeting

Assessment methods and criteria

According to TAMK evaluation criterias (0,1-5)
- Knowing
- Doing
- Being

Assessment scale

0-5

Teaching methods

- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Learning materials

Required Textbook
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.

Additional course material, such as blogs, videos, blogs, and short articles, will be provided in Moodle Workspace.

Student workload

According to the TAMK schedule, ECT credits, and Moodle timing instructions.
Students are expected to:
- Attend lessons
- Participate in group discussions and activities
- Study materials given to them on their own time

Content scheduling

Details are given in the first lesson

Completion alternatives

N/A

Practical training and working life cooperation

Project work/case studies

International connections

Cases and discussion, global operational business environment, international collaborative projects.