Study Guide

Objectives (course unit)

The student knows how to search for relevant, evidence-based and up-to-date information from both national and international literature and scientific publications.
The student can independently build knowledge based on literature and international articles before face-to-face teaching.

The student knows how to respond to the challenges posed by the changing environment by finding own business idea and knows how to test it with potential customers. The student can express and verbalize the business idea to others.

After the course, the student can apply theoretical studies to the structure and development of business.

Content (course unit)

What factors make up my company's business idea?
How can I develop my company's competitiveness?
How to use the Business Model canvas to your advantage in developing a business idea?
How do I pitch my idea to stakeholders?

Prerequisites (course unit)

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Further information (course unit)

Completing the course requires active participation in the contact days.

Assessment criteria, satisfactory (1-2) (course unit)

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Assessment criteria, good (3-4) (course unit)

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Assessment criteria, excellent (5) (course unit)

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Assessment criteria, pass/fail (course unit)

Passed:
The student is able to
- develop the business idea of own company
- find a clear competitive advantage for the idea.
- articulate the business idea of his own company
- pitch it to stakeholders.

Failed:
The Student
- does not fulfil the above-mentioned pass criteria
- does not perform the agreed learning task

Assessment scale

0-5