Strategy and Change Management, as well as Communication (5 cr)
Code: NY00EC63-3022
General information
Enrolment period
23.11.2022 - 05.01.2023
Timing
21.01.2023 - 25.03.2023
Credits
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Online learning
Campus
TAMK Main Campus
Teaching languages
- Finnish
Seats
0 - 60
Teachers
- Kai Hintsanen
- Marjo Räsänen
- Tuula Niemi
Person in charge
Kai Hintsanen
Groups
-
23YAMK
Objectives (course unit)
Student
Understand the importance of the values, mission and vision in strategic management
Know the criteria and methods of strategic management
Know the strategy process and affecting factors
Able to apply strategic management in their own domain and in organization
Understand the importance of the organizational communication in strategic management
Manages the appropriate communication channels
Understand the importance of communication in strategic change management
Content (course unit)
235/5000
- Mission, values, vision, strategy
- Strategy Process
- Strategic management
- Change Management
- The balanced scorecard (BSC)
- Implementation and communication strategy
- Learning organization
- Organizational, managerial and customer communication
Assessment criteria, satisfactory (1-2) (course unit)
The student is able to identify and define the key concepts and contents related to strategic management and communication.
Assessment criteria, good (3-4) (course unit)
The student is able to apply the essential contents of strategic management and communication at work organizations and companies.
Assessment criteria, excellent (5) (course unit)
The student is able to analyze strategic management and communication entities and combine them with professional context
Assessment scale
0-5