Study Guide

Objectives (course unit)

Having participated on this module, students will be able to devise and implement a fully integrated marketing plan for a business start-up.

Content (course unit)

The focal points for this module are new wave marketing, personal marketing, and the integration of marketing into project work.

Prerequisites (course unit)

1st year studies.

Location and time

According to Proakatemia's common schedules and by organizing independently.

Exam schedules

No exams.

Assessment methods and criteria

According to Curriculum;
- quantity in a timesheet (internal HOPS) reporting hours in seminars, learning cells, team and business meetings
- reading, studying, and publishing essays as agreed
- self-reflection, feedback from team and coach, and possibly from the community or customers.

Assessment scale

Pass/Fail

Teaching methods

There are hardly any traditional lectures or exams at Proakatemia. Learning methods and environments are for example training sessions 'paja' (primings, dialogue, workshops, independent studying), literature, writing and publishing, expert lectures and other fact-finding, project work, seminars, learning cells, and common events. Learning is connected with business projects.

Courses related to Leadership, Sales, marketing, Customers & Networks, Finance, and Trade Specific Competencies are mostly learned by attending seminars and learning cells and by way of literature/essays.

Learning materials

Literature, seminar, and learning cell advice from coaches, teachers, and other teampreneurs.

Student workload

1 cr = 27 hours of students' work, which is reported in personal timesheets.

Content scheduling

The student chooses and plans themselves when, how deeply, and in which order they learn this content.

Completion alternatives

To be agreed with your own team coach.

Practical training and working life cooperation

Seminars, learning cells, and literature are related to the development of own business.

Further information

Studies at Proakatemia are integrated into teampreneurs businesses. It is not possible to study separate courses of the curriculum without special arrangements.

Assessment criteria - pass/fail (Not in use, Look at the Assessment criteria above)

Passed,
when the quality of the learning outcomes is acceptable and the hours and essays have been reported as agreed.

Failed,
if there is a lack of hours or the learning outcomes do not meet the learning objectives of the course.